Intrapreneurship Conference: Get Up To Speed

Journey maps and service blueprints may still have a role in designing the services that will deliver winning customer experiences, but there are new business tools designers should carry up their sleeves. Join Toby Bottorf, VP, Customer Experience & Service Design, to workshop the next generation of journey maps.

Date and time: June 22, 2016, 2:01 pm CST


Future-State Journey Mapping

Session Speaker: Toby Bottorf, VP, Customer Experience & Service Design

  • Bottorf Toby
    Toby Bottorf
    VP, Service and Experience Design

    Toby joined Continuum to establish a digital design capability, and is now a VP in service design, leading teams to design solutions for complex human and technical systems. His work builds on a career in UX and interface design.

    Recent work includes Audi on demand, a premium mobility service; the design of a client communications tool for a financial services company; and the strategy and experience design of a digital coaching platform for a leading American health insurer.

    Toby holds a master’s degree in communications design from the Institute of Design (IIT) and a BA in art from Yale University.